Viewfirst Media have been specialising in video property tours since early 2003 and have produced tours for a range of property types. The video property tours offer a comprehensive and accurate way of promoting existing property to both potential buyers and tenants.

Each property tour is individually produced for the specific property with its unique selling points identified and brought to the viewer’s attention. Using High Definition professional video equipment the tours enable developers and agents to increase sales by appealing to a much larger customer base, creating both that initial interest as well as a lasting reminder. The tours offer a walkthrough of the property and provide a clear and accurate representation, allowing the agent to use the tours as a tool to attract genuine interest.

Presented in a recognisable ‘television’ format, the property tours are musically driven to compliment the visuals. All music is bespoke and composed to create the desired atmosphere and mood for each property. Voice overs can also be integrated and provide the opportunity to elaborate further on specific details if required.

The majority of the tours produced are now been viewed over the internet via agent websites (web streaming). This offers the potential purchaser the chance to view the property from the comfort of there own home at a time of their convenience. Tours are also duplicated onto CD or DVD and can be specifically mailed to customers within sales particulars or form part of a promotional brochure. Viewfirst’s Interactive Video Property Tours offer further ‘tour’ options within the DVD, including condition reports, floor plans and local area information.

Jamie Donoughue, one of the Directors of Viewfirst Media says; “With the feedback from both agents and homebuyers we’re finding that the tours give an accurate insight into the property, resulting in customers with a genuine interest arranging physical viewings. Our clients range from individual property owners to nationwide house builders with property tour packages starting from £450 + VAT.” Viewfi rst property tours provide a bespoke, wide reaching and cost effective way of promoting property. For examples and further information visit www.viewfi rst.co.uk

CASE STUDY BARRATT HOMES

Video Sales Campaign Viewfi rst Media were commissioned to produce a video based marketing campaign containing property tours of the three standard house types to promote off plan sales for various developments throughout the North West. This was to be used as a promotional tool within the show homes and sent out as part of requested particulars.

The campaign was delivered in DVD format, enabling potential customers to view their choices of house type before (and after) visiting the development. The tours were accompanied by bespoke music and customised menu systems, and clearly identifi ed Barratt’s unique selling points.

The video footage was also made available to be used in a number of other promotional formats, including web streaming for viewing on company website. Filming of the properties took place over 2 days. The project was completed, duplicated and delivered within 10 days. Cost: ~ £3000 + VAT.

And taking another view…

Home viewing via the web takes off

The days of vendors having to frantically tidy up before potential buyers view their home may be coming to an end.

Hunters Property Group has launched 3D viewing, which not only means they don’t have to leave their house – or desk – but it also provides a chance to visualise a property without the owner’s furniture, fixtures and even clutter in the picture. A range of colour schemes and styles can be superimposed to visualise how it might look.

The new hi-tech computer-generated property service gives the viewer a digital computer generated guided tour of a property, moving from room to room as if the viewer were holding a video camera.

Martin Robinson, Residential Sales Director of Hunters Property Group, says: “The power of the system to bring a property to life on screen is phenomenal.

“Our buyers love the tours as they can view the house time and time again, getting advice from friends and family. We are selling many homes this way, especially those buying from abroad or wanting to relocate from other areas of the country, and it also helps the buyer to shortlist those they might want to view.

“Although this is truly cutting edge technology it still cannot replace the feeling you get when you walk into the house that says ‘this is the one for me’.”

Hunters’ research has shown that more than 70 per cent of buyers now have access to the internet in order to search for houses and this is inevitably an essential future aspect of marketing and buying a home.

Martin concludes: “We’re delighted to be one of the fi rst to use the system and best of all; the new technology is so cost effective that we intend to provide it for every home we market. In addition, for exclusive properties our in house IT team will also create a micro website specifi cally for that home.”

The 3D walkthroughs can be viewed at www.huntersnet.co.uk