Managing stressed clients
publication date: Oct 17, 2006
Everyone knows that the English system of buying and selling
houses is unnecessarily involved and stressful. Yet it is easy
for those involved in facilitating the process (estate agents
and solicitors) to fail to sufficiently take into account the stress
levels that clients face when they are going though it.
Buying and/or selling a house is a major life change for
people yet many of them face months of waiting, uncertainty,
lack of communication and lack of control over something so
vital to their future well-being and that of their family. Given
this, it is hardly surprising that their fear, stress and frustration
can so often turn to aggression against those who they feel
are to blame for their problems.
The first thing to do to reduce the risk of facing aggression or
even violence from irate clients is to recognise how they might
be feeling and why. If a client is concerned that the sale is not
going to go through, worried about how they are going to pay
for it all if it does fall through and they have to start again and
frustrated because they don’t know what is happening, it is often
the case that their estate agent is no wiser than them about what
is happening further up the chain. However, whether you know
the full story or not, there is only one way to keep a client from
exploding: good communication.
By communicating well and keeping your clients in touch,
frustration and aggression can be kept to a minimum. However
there will always be clients who are easily annoyed and there
is always the chance that they might be aggressive with you
no matter how much you try and relieve the stress for them.
They might even be stressed and annoyed by something that has
got nothing to do with the house buying process but it is just the
final straw that makes them snap. Therefore it is important to
pay attention to early warning signals that someone is becoming
aggressive and to learn how to calm the situation.
Body Language
Whilst what you say when dealing with a potentially aggressive
situation is obviously crucial, your non-verbal behaviour is often
of much greater importance in conveying messages to others.
In fact the vast majority of communication is conducted through
non-verbal signals. (55% body language, 38% tone of voice and
only 7% words) This is important to understand as it allows you to
control the over-riding message you give out and allows you to
look out for danger signals from others.
It is also important to realise that if verbal and non-verbal
signals conflict then it will be the non-verbal that is believed. For
example, using sympathetic words but having your feet up on the
desk and leaning back with your hands behind your head, gives
the impression not of sympathy but of indifference.
Calming the Situation
If you can see that someone is becoming irate, try and calm the
situation before it escalates. To do this it is vital that you actively
listen. This is not as easy as it sounds as most of us spend the time
when the other person is talking, considering and formulating our
response instead of actually listening to what they have to say.
Also, make sure that you actually demonstrate that you are
listening. Use eye-contact and nod your head to show that you
are following what they are saying. Use empathetic phrases such
as ‘I can understand why you are angry…’ or ‘ Obviously it has
been very stressful for you……’ Keep you voice calm, gentle,
and clear and never invade their personal space.
Give them time to explain the problem they have and when they
have finished clarify with them that you understand the problem
and what you can do. If appropriate take notes as this shows that
you are taking them seriously.
Moving Forward
Once the client has have calmed down, ask them any questions
you have and remind them of your role in the process and any
limitations you may have in solving their problem. Be realistic
with them about what you can do but set positive targets and if
possible, deal with things then and there to show you are on their
side e.g: ‘Unfortunately I can’t influence when we will receive the
buyer’s mortgage offer, but I will call their solicitors right now to
ask if they have any news yet.’
If it is not possible to calm the client down and they are becoming
aggressive and potentially violent, then you need to either get
out of the situation or call for assistance. If you are alone in the
office, then use an excuse to make a call: ‘I’ll just check that with
their solicitor’. Then call a colleague and make it clear to them
that you are in trouble and need assistance without letting the
client know. The easiest way to do this is by using a pre-arranged
password or phrase. Once this is done do everything to keep
them calm until assistance arrives.
The majority of potentially volatile situations can be defused
if they are dealt with properly and even these can often
be avoided in the first place if good communication takes
place from the start.
How to best manage stressed clients.