Software company PropertyADD has announced the release of a new function enabling agents to send Twitter updates straight from their desktops to their community of followers. The new development, the first of its kind from one of the major UK estate agency software companies, fits in with the movement of agents wanting to embrace social media as a way to personalise their online activity.

Ideal for new instructions, price reductions and pre-marketing teasers, the system automatically creates a tweet for agents to customise and then send out via the increasingly popular social networking platform.

So rather than sitting back and waiting for people to find your listings, you’re putting them in front of the tremendous, active, interest-based, real-time, constantly-expanding community found on Twitter. Martin Smith, (pictured) Managing Director of PropertyADD says, “Twitter is really taking the social media world by storm and we want to ensure that we make the tools available to streamline our clients’ activity in this area. By adding this functionality we have simplified one aspect of using Twitter, so that agents can focus more time interacting in other ways.”

This new feature sits alongside PropertyADD’s Clever Website Technology package, a suite of tools focused on improving the interaction between an agent’s website and its visitors. This package includes a blogging tool which agents are already using to build up a following and demonstrate their credibility in their chosen field.

Ben Harris, Social Media Consultant at housingdabble.co.uk explains how this new service will help to give agents an edge over their competitors. “When it comes to their company websites, most agents settle for a brochure style site which gives no opportunity for interaction – the new currency in a web 2.0 world. The tools provided by PropertyADD play an important part in helping agents to get to grips with this approach focusing their effort on producing the kind of content that will interest their community and set them up as credible experts.”

More information is available at www.propertyadd.com or by calling 0845 388 2394.