Reapit, the software provider, is offering integration to the powerful e-marketing tool, Brief Your Market (BYM) to its clients.

BYM allows agents to communicate with their clients on a more personal level, sending ‘intelligent newsletters’ tailored to the specific interests of the clients.

Agents may collect Reapit data e.g. For sale/exchange/ completion dates to communicate key information to the right customers, creating a competitive edge and a cross sales platform.

BYM automatically filters the relevant articles to the right clients, based on their profile and each client receives a tailored email with a brief synopsis of ‘their’ articles.

Simon Whale, Director at Reapit, said, “We are delighted to work in partnership with BYM to offer this service to our customers. We are kicking off the integration with a mutual client – Edward Mellor, which uses Reapit software and BYM and is delighted with the results. Edward Mellor is a fantastic example of how an agent can really use this tool to drive more business in 2010.”