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Agency groups sign to Zoopla
publication date: Aug 1, 2010
Zoopla.co.uk has announced that it has signed long term strategic partnerships with the UK’s three largest estate agent groups – Countrywide, LSL Property Services plc and Connells Group. Under these agreements, each of the agent groups will advertise all of their properties on and provide additional marketing and advisory support to Zoopla.co.uk.
Grenville Turner (CEO of Countrywide), Simon Embley (CEO of LSL) and David Livesey (Group CEO of Connells) have each been appointed to the Zoopla board as Non-Executive Directors.
These partnerships signal the endorsement of Zoopla.co.uk by the country’s leading agency chains, which between them operate more than 2,000 high street branches under a variety of brands including Hamptons International, Bridgfords, Reed Rains, Your Move, William H Brown and Barnard Marcus, and have combined annual revenues in excess of £875m.
Since its launch two years ago Zoopla has grown to become the UK’s second most-visited property website (Nielsen/UKOM), reaching an audience of almost 5 million visitors per month.
Grenville Turner, CEO of Countrywide said that Zoopla has become an important player and leading innovator in the online property sector over the past two years. “With the vast majority of consumers searching for properties and related information online, this partnership further enhances our online strategy and will serve to maximise the benefits for each of our brands online.”
Simon Embley, CEO of LSL Property Services plc commented, “We are looking forward to working together to make the most of the online opportunity for our businesses”, and David Livesey, Group CEO of Connells added, “We are delighted to be working more strategically with Zoopla who have an impressive team and track record and have shown a strong interest in working in partnership with the industry to help maximise the online business opportunities for all agents. We look forward to helping Zoopla to build on its success to date.”
Alex Chesterman, Founder and CEO of Zoopla.co.uk said, “The decision of the leading estate agency groups to endorse Zoopla. co.uk as a long-term strategic partner for each of their businesses is great testament to what we have achieved over the last two years and the innovation that we bring to the market. These partnerships will help us to better serve the needs of our website users, all of our agent members and the industry as a whole. We are looking forward to continuing to innovate and develop products that make us the best place for consumers to search for property and the most efficient marketing partner for estate agents.”