
You’d be wrong. The second
home market is in better
health than it has been for a
while. Karen Clark, personal
tax partner at accountants
Baker Tilly, says that there
were 241,000 households with UK second
homes in 2006-7, according to council tax
records. That number had grown 40 per
cent over the last decade. That’s excluding
second homes abroad, which have more
than doubled in a decade and stood at
248,000 in 2006-7. Savills, which tracks
second homes through its branch network,
says growth continued in 2007-8, at 2.6 per
cent – slower than before, but still
increasing the total.
However, Lucian Cook at Savills says the
market for second homes has changed.
Traditional hotspots have seen low, no or
negative growth in the number of second
homes, while less traditional areas are
becoming more popular. For instance, the
number of second homes in the South
West and East Anglia grew only 0.7 per
cent, way below the average 2.6 per cent figure. Devon and Cornwall seem to have
done particularly badly.

In some areas, such as Salcombe and
Rock, second homes represent over a third
of the market – and that leaves them
looking vulnerable. South Hams and North
Norfolk both have high rates of second
home ownership, at over 9 per cent – and
saw declines in the number of second
homes of 5.99 and 3.4 per cent respectively.
Not all of the decline in second home
ownership is due to owners selling up
and moving back into the city, though.
An increasing number of second
homeowners appear to be selling up in
town and making the second home their
new main residence.
Other, less traditional areas for second
homes are becoming more popular.
Scarborough and Berwick upon Tweed, as
well as Chichester, are seeing an increase in
the number of second homes.
Savills interrogated local offices on the
prices of those properties which agents
knew had been sold as second homes.
The laws of supply and demand appear to
work well in this case – prices have fallen
fastest in some of the ‘losing’ hotspots.
Prices in Devon fell by 24 per cent, and in
Cornwall by 21 per cent.
Lucian Cook says, “I’m not surprised at
the price declines in some traditional
markets. It relates to the percentage of
second home ownership and the extent to
which the local market depends on it. If
you turn the tap off in terms of buyers,
that’s going to have a severe impact.” Areas
that were mainly driven by City bonuses,
such as around Exeter have suffered badly.
On the other hand, areas which are
commutable from London appear not to
have seen such bad declines in price. Mark
Oliver, head of Savills’ Ipswich office, believes the Suffolk coast’s proximity to
London has helped underpin prices – both
commuters and weekenders are interested
in properties in the area. East Anglia has
outperformed the South West in terms of
prices and has, perhaps, a more thriving
local economy, keeping up demand for
main residences.
The most interesting changes, though,
are within individual markets, which
appear to have become increasingly
polarised between prime and secondary
property. Savills research shows the price
of prime second homes falling by only
11.85 per cent against the bottom quartile
falling by over 25 per cent.
Lucian Cook says that’s the case for
all property markets – the best properties
are outperforming those in less attractive
locations or less than prime condition -
but, he says, “that’s exacerbated when it
comes to second homes.” Buyers of second
homes are very selective, looking for a
‘dream home’ - because ultimately it is a
discretionary purchase, so if it’s not
perfect, they can walk away. “Meanwhile,
the compromise home is the first one,
which seems odd.”
Cook adds, “I’m not at all
surprised the figures are showing us this
right now, because if a market’s going to
become polarised, it will do it in a
downturn, because you have such a thin
pool of buyers.”

Tim Hayward, partner at Jackson-Stops
and Staff, says he has noticed this
polarisation in the North Norfolk market.
“Highly individual properties on the coast,
the sort you have to buy when you see
them as they don’t come up that often, will
still fetch a premium. But other properties
across the board have fallen 10-30 per
cent.” The least affected areas are those on
the coast, such as Brancaster and the
Burnhams; inland, pricing’s been weaker.
Looking across the country, the level of
transactions has been very low for a while,
but the markets seem to have picked up in
March and April this year. William Morrison, at Knight Frank, Exeter, says the
market has turned decidedly for the better
in the last four to six weeks, though
“having said that,” he admits, “it couldn’t
have got much worse.”
Tim Winney, Winkworth’s franchisee in
Highcliffe, Dorset, believes low interest
rates on savings have made individuals
look again at property as an investment.
“A lot of it is to do with the fact that people
now see property as one of the safe havens
for their money – a vehicle to return a
reasonable yield with the potential for long
term capital growth,” he says. He also
believes that buyers who were intending to
retire or migrate to the area are shifting
their timetables, buying a second home
now to take advantage of low prices and
low interest rates before moving
permanently in several years’ time.
He’s having a busy year, which he puts
down partly to the way developments such
as the new Gary Rhodes restaurant in
Christchurch, and the £8m makeover of
the Christchurch Harbour Hotel, have put
the area on the map. Second homes in the
area are selling well right now – he had a
£1.6m house at Friars Cliff which was only
on the market six weeks, before being
acquired as a second home. Prices, he says,
have dipped less than the market at large –
by only 5-10 per cent – due to the
attractions of the area.
Elsewhere, business has not been so
good. William Morrison says that while
Salcombe has done better than other areas,
in the South-West as a whole, “we have
seen a drop of 20-30 per cent on average
from the top of the market.”
So, who is buying? Though there are no
statistics to prove it, the second homes
market appears to be a market with a high
percentage of cash buyers or purchasers
with significant proportions of equity.
Tim Hayward says, “It’s very largely a cash
market, anywhere from £200,000 up to a
million – there are people with that sort of
money.” He believes many purchasers are
taking money out of interest bearing bank
accounts, to increase their investment
return. For instance, he is currently selling
one property that the purchasers will put
into their children’s name, obviously
intended as an investment.
The mix of buyers hasn’t changed.
Overseas buyers may have made an impact
on the Central London market, and on
large country properties, but they don’t
seem to be affecting the second home
market much. William Morrison says “The
mix of buyers we see hasn’t changed; the demand is here across the board.”

And who is selling? This is the problem.
There appear to be very few forced sellers,
and even where second homes have been
bought with relatively high mortgages,
low interest rates have helped weather the
storm, according to Tim Winney. That
leaves the second homes market
desperately short of stock.
Lucian Cook says, “The whole lack of
stock is a real issue, a big issue across the
market.” Stock levels have eroded steadily
since mid 2008; every office I spoke to
admitted that it was a problem sourcing
properties, though a national network
can help with deal flow.
William Morrison says, “There’s a bit of
frustration among buyers now owing to
lack of stock. The sellers are the same as
they’ve always been; there hasn’t been a massive glut of forced sellers. There have
been a few.” He has 30 per cent less stock
on the books than a couple of years ago –
which could become a real problem if the
market takes off.
On the other hand, it’s possible some
potential sellers are not happy with the
prices they could achieve for their homes,
and are waiting to see if the market will
turn. In any sustained upturn, they may
decide it’s time to put the house on the
market – so that supply will be freed up.
One cloud on the horizon is the change
made in the budget to the taxation of
furnished holiday lettings. Karen Clark,
personal tax partner at Baker Tilly, explains
the changes. “With buy-to-let, if you made
a loss, all you could do was carry that loss
forward against profits on rental income.
You couldn’t set it against your other
income. But with furnished holiday
lettings, you could.”
There were various conditions: the
property had to be in the UK, available for
letting for over 140 days a year and actually
let for 70, with a maximum of 31 days per
person. But once these were met, the tax
break could be claimed; so could Capital
Gains Tax rollover relief, which only
applies to business assets such as holiday
lets and not to residential properties.
However, she says, “Investing in holiday
property is still worthwhile. You’ll still get
relief if you make a loss one year and a
profit the next, though if you never cover
your costs it won’t be much help.” Owners
of more than one property can also set
losses from one against profits from others,
but not against other businesses or income.
Of course income tax is not the only tax property owners pay. Karen Clark points
out that now the UK has reduced the rate
of Capital Gains Tax to 18 per cent, the
regime is more favourable than that in
Spain (which charges 40 per cent) or
France (unless the property is held for
10 years or more). She believes the impact on the second
homes market will be limited. “I spoke to
a couple of my clients who have furnished
holiday lets, and they said that’s not the
main reason they bought the property.
In comparison with some of the other
changes made in the Budget, this is not a
huge one; it’s a storm in a teacup.”
In fact Tim Winney points out that if
you look at the underlying business, rather
than the tax breaks, the returns on holiday
lettings have improved. More people are
holidaying in the UK, as exchange rates in
Europe are unfavourable. “People are now
earning in a week what they used to get in
a month,” he says; a two bedroom
bungalow worth £250,000 can achieve a
yield of eight or nine per cent.
One might even speculate that the high
profile cases of British buyers seeing their
Spanish flats bulldozed, or their Bulgarian
ski chalets plunging in value, may make
some of those quarter of a million owners
of second homes abroad wonder if they
would be better off with a second property
in the UK. If they’re repatriating funds
from the Eurozone, they’ll do well on the
exchange rate, too.