Ask The Expert: how do I go about selling insurance?
publication date: Oct 26, 2009
Q I want to start selling lettings insurance; what my options and do I need FSA authorisation?
A With the spotlight focused sharply on authorisation in the
financial markets, it is critical for letting agents to fully understand
the implications of selling insurance and what the different status
options mean. There are four basic options for letting agents
wanting to sell insurance.
• Directly regulated. Directly regulated agents are, as the name
would suggest, regulated directly by the Financial Services
Authority (FSA). They are 100 per cent responsible for their own
compliance issues but are not beholden to one provider. Usually
at the larger end of the market, directly regulated agents can use
several different insurance providers and can get fully involved
in all aspects of sales and claims handling to maximise revenue.
• Appointed representative.
The majority of letting agents
opt to become an appointed
representative of a service
provider. In this instance, the
insurance provider is
responsible for all compliance
issues and is instrumental in
supporting and ‘handholding’
the agent throughout the
application to the FSA. The
principal advantage over the
less regulated options below is
that an agent can handle claims
as well as sales issues
themselves. If, for example, a landlord is abroad when a pipe in his
property bursts, the letting agent can complete all the claims
paperwork and oversee progress with the claim in his absence.
This is exactly the sort of premium service which sets agents apart
from their competitors and helps them to offer a more rounded,
better quality service to both landlords and tenants.
• Introducer appointed representative. An introducer
appointed representative can proactively introduce customers to
an insurance provider but they cannot get involved in the sales
process themselves. In practical terms, this means that an agent
could forward the contact details of a customer to an insurer but
that the sales lead would have to be followed up by the provider
not the agent.
• Non-regulated representative. A non-regulated representative
does not have to submit any application to the FSA but is strictly
limited to only passive marketing of insurance services. An agent
could display sales literature in their office but would not be
allowed to actively sell it.
Commission rates are usually dependent on the agent’s level of
participation in the sales process; the higher the FSA status, the
higher the commission rate. Before you start, it’s essential that you
find out how much support the insurance provider is willing to
offer with any FSA application. Your insurance provider should
work closely with you to help you complete all the necessary
paperwork and be able to advise on compliance issues.
Q With tenancy evictions on the increase, are
landlords aware of the potential legal costs of the
eviction process and are they taking sufficient steps
to protect themselves?
A The ongoing recession and
worsening unemployment
figures means that landlords are
likely to find themselves under
increasing pressure to evict
tenants who lose their jobs, get
into serious rent arrears and
refuse to move out. In law,
tenants are supposed to act in
a ‘tenant-like manner’, adhering
to the tenancy agreement and
paying rent on time. Landlords
can apply to the courts for a
fast-track eviction but even this
takes about six weeks on average
and according to the NLA, a standard eviction can take 15 weeks.
Such timescales can quickly add up to many thousands of
pounds in legal costs and non-payment of rent. Insurance can help
cure what can be the most common headache for landlords – and
eliminate a source of ongoing anxiety.
Rates and limitations of cover vary from insurer to insurer.
LetSense provides insurance against the rent and legal costs of
gaining repossession up to £60,000 and also covers the landlord’s
accommodation costs whilst they are trying to regain possession of
their property.
LetSense is a specialist provider of residential lettings insurance and
tenant referencing services for letting agents. www.letsense.co.uk