
The Conservative Party Conference
was a great opportunity to engage
with Conservative shadow
ministers and party delegates,
setting the record straight on HIPs. As we
all know, the Conservatives have declared
their intention to scrap HIPs but the
conference gave us a chance to cut
through the misconceptions and look at
constructive ways of moving forward. We
had some very interesting conversations
with the shadow ministerial teams about
HIPs, assessing what is working and where
improvements could be made.
One area we wanted to draw attention
to at conference was ‘statistics behind the
misconceptions’. Just before we went to
party conference, we issued our IPSOS
MORI consumer survey and the results
were very interesting. We conducted the
research because we thought it was time
for consumers to have the opportunity to
voice their opinions rather than everyone
relying on the varied assertions made
about HIPs. For example, critics have
claimed that HIPs have been instrumental
in halting the recovery of the housing
market, whether through a time,
convenience or financial factor. We
specifically asked consumers whether
obtaining a HIP influenced their decision
to put their home on the market and six
out of seven (85 per cent) said that it didn’t.
The 15 per cent that said it influenced their
decision put their home on the market
anyway. It would therefore seem evident
that HIPs clearly do not affect listings.
Many politicians we met mentioned
they heard that HIPs are time consuming
and therefore act as a barrier to the home
buying and selling process but our results
contradict this. We told party delegates that of those surveyed, nearly three
quarters (73 per cent) said it took them less
than twenty minutes to complete the
Property Information Questionnaire (PIQ)
with 75 per cent finding it easy to
complete. Our previous research also
backs this up; in our member survey, a
huge 84 per cent of sellers said they would
ask to see the PIQ when buying their next
home. This can only mean that HIPs – and
PIQs more specifically, aren’t the
cumbersome and taxing forms that the
opposition believes them to be.

The Survey also showed that around
four out of five (82 per cent) believe the
home buying and selling process takes too
long. This finding is backed up by new
research from the Connells Group
confirming that the legal content in Home
Information packs has helped speed up the
time between accepting an offer on a
property and exchange of contracts by an
average of seven calendar days. This is
quite an impressive figure, enough to make
a big difference to all parties in a chain.
These new statistics simply add to the
growing body of evidence that directly
contradicts the claims made by some critics of HIPs. The system as it stands may
not be perfect but, as these results clearly
show, HIPs have led to important
improvements being made. Evidence also
suggests that the Exchange-Ready Pack is
further speeding up the time taken
between an offer being accepted and the
exchange of contracts. The average time
taken between offer and exchange, where
an Exchange-Ready Pack is in place, is now
averaging 28 days, compared to an average
of 80 days before HIPs were introduced.
Exchange-Ready Packs are a workable
solution with an increasing number of
HIP providers producing them.
In addition, the IPSOS MORI survey
indicated that the majority of consumers
(57 per cent) agree that homebuyers
should be provided with more upfront
information about the condition of the
property that they are buying to potentially
speed up the process and avoid delays.

Since HIPs were introduced, their
impact has been debated by politicians and
those in the industry. This research
demonstrated what the consumers think,
as it is the British consumer that the packs
were designed to benefit. The delegates we
spoke to at the party conference welcomed
these results as an insight to consumer
reaction. Crucially it highlighted that
upfront information is key to consumers
and we need to work together to see how
the packs can be improved to best deliver
this. Following the conference, we have a
number of meetings in the diary to discuss
the results and the future of HIPs.
I genuinely look forward to continued
engagement with all stakeholders.