
Spain’s construction and property
industries have been hit hard by
the economic downturn, leaving
many buyers in negative equity
and the country in negative
inflation for the first time on
record. Powered by the property boom
and strong tourism sector, the Spanish
economy grew to be the fifth largest in
Europe but after average returns on
property investments reached 13.5 per
cent, between 1988 to 2003 (Banco de
España), property values plummeted and
high unemployment (projected to reach
25.9 per cent this year) has been
accompanied by falling returns and
negative GDP at -3.3per cent. Experts don’t
expect the market to recover until 2011 but
according to Puebla Aida Developments
(Padhomes), there is huge diversity in the
Spanish property market and things are
not as bleak as they might appear.
Anthony Smee is Chairman of
Padhomes and an international
entrepreneur. After significant success
in the fast-paced world of UK media
advertising he sold his Mayfair
advertising agency in 2007 and flirted
with the American market before
purchasing a sizeable land bank in
Puebla Aida ten years ago. Along with
his business partner, Stephen Draper,
Anthony has a knack for calling the
market and before the financial crisis
reared its ugly head, Padhomes pursued
a construction strategy, building luxury
lifestyle properties for high-net-worthindividuals,
which has allowed the
company to remain highly profitable in the
midst of the market downturn. His vision
is positive and even in a recession he
remains confident the market slump in
Southern Spain will give way to double
growth figures along the coast within the
next three years.
Q: Why did you target the Spanish
property market?
A: During the last recession, a well-known
British developer had financial difficulties
so we saw the opportunity to purchase the
company’s Spanish interest and took it,
retaining their staff and securing a land
bank with planning permission for seventy
apartments and villas overlooking Mijas
Golf in Malaga. We built an entire village
in the Andalusian style – one that the Brits
and Nordics love – and over the past
twenty years have been involved with
prestigious developments along the coast,
including Mijas Golf, White Pearl Beach,Marbella, and Las Alamandas, Marbella.
Since the completion of Puebla Aida in
2003 we’ve focused our attention on
building villas in excess of €900,000.
The market has changed and we’ve revised
our strategy accordingly, most recently
completing a €3,500,000 luxury villa near
Marbella. Contrary to media stories that
concentrate on the severity of the
downturn in Spain as a whole, there
remains a market for properties such as
this and ‘The Galleon’ is the ultimate
discerning buyers’ home with all the pools,
walk-in wardrobes, hydro-spa baths and
finishes that affluent buyers demand.
Q: How does the property market
in Marbella differ from that in the
country as a whole?
A: Marbella has been in recession longer
than the rest of Spain so it will be first to emerge. In Spain, location is everything
and although property prices have declined
by as much as 40 per cent across the
country as a whole, that figure largely
reflects the vast over-supply of modern
tower blocks which were slung up. These
must be absorbed into the market before
any real recovery will be seen. However, in
the last 30 years Spain has advanced
immensely as a nation and the over-supply
will be soaked up by young, increasingly
independent people who are no longer
content to remain in the parental home as
was traditionally the case. The banks that
own these properties will slash prices until
the market absorbs them, they were not
desperately expensive to build.
Prime locations along the south coast
have seen less fluctuation in property
prices and quality homes are now worth
around 20 per cent less than they were at
the height of the market. The Spaniards
recognise that tourism is essential for
economic growth so the Government is
investing heavily in boosting the kerb
appeal of areas like Marbella. New laws
mean that a lot of ugly signage has been
pulled down, advertisers flouting the laws
are being prosecuted and infrastructure
and road networks are being further
developed. While the sale of blocks will
crawl along, the market for villas will see
good growth and continue to be purchased
by Northern Europeans.
Q: What’s the profile of a typical
foreign investor in the current
market?
A: Recession or no recession, people buy in
Spain for pleasure and our clients are high
net worth individuals who are generally
entrepreneurial people in their 50s. Our
typical British buyers own properties in the
UK, worth in the region of £2-£3million;
their Spanish home simply facilitates a
lifestyle choice. They don’t let the property
but it’s kept as a fully functional holiday
home. The market for villas continues to
be fuelled by demand from affluent Brits,
Belgians, Irish and Scandinavian buyers as
well as Russians. It’s an exciting time and if
minimal building occurs in the next three
years I predict we’ll see a further surge in
market values giving way to double growth
figures by 2012. Summer is always quiet
here and as temperatures reach 40 degrees
buyers don’t typically emerge until the
autumn. I’m confident the property market
has bottomed out and will start moving in
September and October, then gather pace
in April 2010.
Q: Is foreign investment enough to
boost Spain’s deteriorating
economy or do you think the
country has its own economic
momentum?
A: Spain is a country that provides an
attractive climate and easy access that is
hard to match. These factors will always
draw foreign investment and even if buyers
sit it out during the downturn, the
economy will eventually recover. The
Spanish are determined to make it happen.
Electronic communications here are
excellent, the airport at Malaga is doubling
its capacity to 9,000 passengers an hour
and although smaller airline networks are
cutting back in Alicante, the TGV out of
Madrid takes less than 3 hours to reach
Barcelona and 2.5 to Malaga.
The Spanish believe in themselves and in
Europe. Since the death of Franco in 1975,
Spain has become a dynamic global entity
with strong trade links. The entire coast,
from Barcelona to Gibraltar is geared
towards construction and the country will
commence the next stage of development
as soon as market conditions allow.
Significant global trading links mean by the
year 2050, more people will speak Spanish
than English and it’s noteworthy that
Spanish banks are more highly regulated
than in the UK so they are not as riskily
geared as UK banks. Regulations that we’re
only seeing now in the UK, were
introduced here some 15 years ago.
Q: How have currency fluctuations
affected buyers and agents?
A: Volatility on the current market has seen
the value of sterling fluctuate by over 21per
cent against the euro in the last 12 months.
The current vacuum in the market is
causing frustration but of course there are
Brits who can afford to sell their Spanish
property at a discount and still regain more
in sterling than they originally invested as a
result of the weaker pound.
Naturally there are Brits who are unable
to make mortgage repayments, as a result
of higher mortgage interest rates in the
euro zone and a fall in the value of the
pound, however many purchased their
property a few years ago and have seen
significant capital growth with real estate prices rising by as much as 201per cent
between 1995 to 2007. Those who
stretched their finances find they are
unable to afford euro mortgage payments
or even general living costs. At the peak of
the bubble, mortgage debt grew to over
€650,000bn and as nearly 100 per cent of
mortgages were at a variable interest rate it
left them hugely susceptible to market
conditions. A couple of years ago you could
convert £2,000 in sterling into €3,060. Now
you’d be lucky to convert that to €2,280 so
many who do have euro mortgages are
facing a challenge.
Our properties are not targeted at this
market sector but across the board the
market for agents has collapsed. Agents
fees here are typically five per cent but the
days are long gone when buyers would
purchase property they hadn’t seen or fly
over for inspection visits so it’s a
challenging time for agents. Having said
that, the Russian market is still very strong
and there are exhibitions in Petersburg
targeting predominantly cash buyers
searching for large villas.
The market as a whole will recover when
the global financial crisis stabilises but
there are geographical pockets where
lending is less of an issue. For example,
there’s currently a Danish bank that has no
problems lending to Scandinavians. The
mortgage products are available but the
problem is the mass market developers are
predominantly selling low quality products
where the builder planned to ‘flip’ the first
property and make money on the second.
It’s a plan that has failed for many and
resulted in the derelict building sites we’re
currently seeing.
Q: What advice would you give
investors?
A: As interest rates in the UK and Europe
remain low in 2009 both markets will be
stimulated. Investments in the Marbella
region are on-going and despite the
recession, growth is expected and
construction on planned projects is still
taking place – the luxury five star Vincci
Selection hotel has recently opened in
Marbella and the Mandarin Oriental is due
to open in Benahavis next year. Investors
who look to Spain for a lifestyle choice are
being met with competitively priced
upper-price range properties that are set to
increase significantly in value within the
next three years.