
Over the last few weeks, the Party
Conference season has seen our
political leaders once again set
out their policies for
homebuying and selling reform,
pronouncements which are drawn into
even sharper focus with the General
Election just around the corner. We’ve
heard these types of speeches countless
times over the past decade and, more often
than not, policies have been misguided or
poorly implemented as a result of a lack of
commercial input or subsequently skewed
by industry vested interests.
It is now clear that, whatever the
outcome of the next election, change is
inevitable. I believe in order for us not to
become the victims of change, the property
industry must take the initiative and
present Government with a united vision
for a modernised, more efficient and more
transparent future of homebuying.
A major impediment to improving the
property transaction is the fact that our
industry is actually a collection of separate
professions whose voices are often
competing – despite the fact we are all
working towards the same end goal. Add
to this the multitude of government
departments, agencies and regulators that
we must contend with and it is little
wonder things haven’t improved. However,
other industries have managed to grasp
new developments and transform the
processes in their marketplace – surely
now is the time for us to do the same?
The E-Homebuying Forum was set up
18 months ago for this very purpose; to try
to prevent the waste of time, effort and
money on misguided or skewed initiatives
and to bring faster certainty to
homebuying through delivering greater
transparency, greater efficiency and
greater commitment. Our member
businesses, which span the process from
marketing to completion, share the view
that change is inevitable and desirable,
and thus want to ensure that they are in a
position where their views are taken into
account.
The phrase ‘If it ain’t broke, don’t fix it’
certainly doesn’t apply to our industry. It
is no secret that in England and Wales it
typically takes eight to ten weeks from
acceptance to exchange, one of the longest
average transaction times in Europe.
Approximately one in four property
transactions will fall through, costing the
industry an estimated £360 million per
year – almost £1 million a day!

Statistics such as these should shake us
into action. Whilst it is obvious that we
cannot control all factors that can lead to a
failed transaction, we can look at
measures to decrease the time between
offer and exchange. One of the key
elements to removing these delays is
greater transparency through efficient
information flow. This would effectively
remove uncertainties meaning that buyers
and sellers will become more certain more
quickly that their property transaction will
be completed.
In the coming months, the Forum will
continue working to ensure future
government policy is formulated with real
and representative private sector
engagement. We are currently taking steps
to facilitate the delivery of our Blueprint for
the Future of Homebuying¸ published
earlier this year, through action groups
made up of Forum members and
interested parties. Our group on leasehold
information provision, for example, is
currently working with the Association of
Residential Managing Agents (ARMA) to
develop a standard form for pre-contract
leasehold inquiries. Our estate agents and
conveyancers group is drafting a charter
establishing minimum standards of
communication which we believe will
deliver greater efficiency and engender
greater co-operation between the two
parties. Our property search group has set
out solutions to overcome blockages in the
system, which it will shortly reveal.
We call on those companies who are not
yet part of the Forum and feel frustrated by
the lack of positive change to join us as we
play a key part in shaping the future of the
home buying and selling marketplace.
www.e-homebuyingforum.comWould you
like to have your say on Speakers’ Corner?
Contact the Editor:
sheila@propertydrum.com